A Malaga consumers association has started legal proceedings against Ryanair claiming the company’s 2013 charity calendar is “illegal and unfair”. The calendar features pictures of female members of Ryanair cabin crew in bikinis, which according to the lawyer for the association, have “a blatant sexual connotation” and “is a breeding ground for attitudes that foster discrimination against women and workers”. The association also complain that the calendars only contain female members of staff.

The consumers association want Ryanair to refrain from using such advertising again, publicise the judgement in two national newspapers and pay the costs of the court case.

This is not the first time that Ryanair has found itself in difficulties with bikinis. In 2011 Ryanair was ordered to drop an advert in the UK which featured a bikini-clad woman holding a cocktail and offered flights from £8 with the invitation to “Book to the sun now”. However with temperatures at the destinations on offer of between a freezing 0C and chilly 14C, the ASA ruled that the advert was misleading.

The Malaga court case will start on April the 30th.

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