Contrary to appearances, Calahonda beach is not the new location for the Sunday market, but has been chosen by the French outdoor clothing brand Atlas For Men as a backdrop for a photoshoot for their new collection. A bored assistant sits with a rack of clothes while the photographer scouts around for a good position to take a shot from. The team will continue working in Nerja for another day, taking more photos in the streets, beaches and picturesque corners of the town.