The new president of the Andalucian government, Susana Díaz, opened Andalucia’s stand at the World Travel Market trade fair in London yesterday making it clear that tourism is a priority for her administration, saying that “tourism presents an opportunity for growth and job creation.”. Focusing on tourism, she announced that next year’s budget for the Quality Tourism programme has been increased by 10,7% to €102 million, pointing out that tourism accounts for 12% of Andalucia’s economy, employing 320,000 workers and generating €16 billion of revenue for the region.

The president of the Junta de Andalucia also stated that another of her priorities is to increase visitor numbers outside of the main summer holiday season, saying that “we are redoubling our efforts at this trade show” with the objective that Andalucia becomes the “best destination in Southern Europe”. So far this year Andalucia has attracted nearly 5% more British tourists than in the same period last year, with over 600,000 Britons holidaying in the region.

Andalucia has one of the largest presences at the World Travel Market show, being held at London’s ExCel centre, with a stand of 550m2, far larger than any of the other Spanish provinces. The show is on until the end of the week and claims to be the leading global event for the travel industry, with around 50,000 people expected to attend during the four days that it is open.

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